Category: MARKETING

PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

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  PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA                         ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries […]

An Analysis of Impact of Warehousing in the Efficient Distribution of Toilet Soap

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“An Analysis of Impact of Warehousing in the Efficient Distribution of Toilet Soap (A case study of Orange Drug). CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Marketing is not complete until the product produced get to the final consumer. Great wonder said that increasing numbers of people are questioning whether distribution has a […]

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE

   THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)     TABLE OF CONTENT Title –       –       –       –       –       –       –       –       –       –       –       -i Approval –       –       –       –       –       –       –       –       –       –       -ii Dedication –    –       –       –       –       –       […]

THE IMPACT OF PURCHASING MANAGING IN MANUFACTURING INDUSTRIES IN NIGERIA

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TABLE OF CONTENT Title page Certification Approval page Dedication Acknowledgement Abstract Tables of content CHAPTER ONE 1.1     Introduction 1.2     Historical Background of Nigeria Bottling Company Plc Ilorin 1.3   Problem Identification 1.4   Objectives of the study 1.5     Significance of the study 1.6     Scope of the study 1.7     Limitation of the study 1.8   Hypothesis 1.9     Organizational Chart […]