THE EFFECT OF URBANIZATION ON AGRICULTURAL LAND USE AND FOOD SECURITY IN EKITI STATE, NIGERIA
This research examines the role of marketing information system on managerial decision making in organizations with particular reference to Nigeria breweries Plc Ibadan.
The population for the study includes professional marketers and other people with marketing qualifications and experience. The data used for this study comprises of both primary and secondary data. The primary data were sourced through the use of questionnaires while the secondary data were gathered through the use of internet, articles in journals, textbook, publications and relevant unpublished materials.
The study revealed that marketing information system has significant role in the improvement of qualitative decision making in the organization. The result also shows that if the information gathered form marketing information system is well managed and properly designed, it would be useful to all departments in an organization.
The conclusion is that marketing information system serves as the life wire of any organization in its quest to satisfy customer wants in a competitive business environment giving relevance to cost quality for utmost profitability objective.
TABLE OF CONTENTS
1.1 Background of the Study
1.2 Statement of the Problem.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Statements of Hypotheses
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Definition of Terms
2.0 Literature Review
2.1 History of Nigeria Breweries
2.2 Definition and Concept of Marketing Information System
2.3 Needs for a Marketing Information System
- Decision Making and Risk Management
- Components of Marketing Information System
2.6 Benefits of Marketing Information System
2.7 Standardized Sources of Marketing Data
2.8 Marketing Decision Support System
3.0 Research Methodology
3.1 The Study Population
- The Sample Size and Technique 30
- Sources of Data 30
- Method of data Analysis 31
- Data Presentation And Analysis 32
4.1 Responses to Personal Information and Questions.
4.2 Testing of Hypothesis
5.0 Summary, Conclusion and Recommendations
5.1 Summary of Finding
- Conclusion 50
- Recommendations 50
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