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THE EFFECT OF ADVERTISING ON SALES GROWTH (A CASE STUDY OF OKIN BISCUIT LTD, OFFA, KWARA STATE)

THE EFFECT OF ADVERTISING ON SALES GROWTH

(A CASE STUDY OF OKIN BISCUIT LTD, OFFA, KWARA STATE)

 

ABSTRACT

This project centered on the effect of advertising reference to OKIN BISCUIT (NIG) LIMITED. It is carried out purposely to examine the relationship between advertising on sale growth and to provide solution to all identified problem that may affect sales growth.

The researchers distributed questionnaire to workers of the organization under study personal interviews were also conducted with some workers of the department. The data gathered were analyzed on different tables by using percentages.

It is therefore optimistic that the reader of this research work will be able to know the influence of advertising on the sales growth in Nigeria.

TABLE OF CONTENTS

Title

Certification

Dedication

Acknowledgements

Abstract

Table of Content

CHAPTER ONE

1.0     Introduction

1.1     Background of the Study

1.2     Statement of the Problem

1.3     Objective of the Study

1.4     Significance of the Study

1.5     Research Questions

1.6     Research Methodology

1.7     Scope and Limitation of the Study

1.8     Definitions of Terms

1.9     The Organizational of chapters

End of Chapter References

CHAPTER TWO

2.0     Literature Review

2.1     Different Forms of Advertisement

2.2     Research into Current Literature

2.3     Conceptual Framework

2.4     Importance of Advertising

End of Chapter References

CHAPTER THREE

  • Research Methodology 21

3.1     Research Focus

3.2     Research Instruments

3.3     Restatement of Research Questions/Hypothesis

3.4     Description of the Population and Sample of the Study

3.5     Sources of Data Collection

3.6     Description of Questionnaire

3.7     Method of Data Analysis

 

End of Chapter References

CHAPTER FOUR

  • Data Analysis And Interpretation of Result

4.1     Interpretation of Items

4.2     Analysis of Data

4.3     Table 1 Departmental Distribution of Respondents

4.4     Table 2: Sex Distribution of Respondents

4.5     Table 3: Age Distribution of Respondents

4.6     Table 4: Marital Status of Respondents

4.7     Testing of Hypothesis

End of Chapter References

CHAPTER FIVE

  • Summary, Conclusion, Recommendations and Suggestions

for Further Studies

5.1     Summary

5.2     Conclusion

5.2     Recommendations

5.3     Suggestions for Further Studies

End of Chapter of References

Bibliography

Appendix A: Letter to Respondents

Appendix B: Questionnaire

Appendix C:

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Updated: February 13, 2016 — 11:45 am

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